usability testing higi native mobile apps
In the fall of 2014, I designed and executed a usability testing for my Usability Theory and Practice course at DePaul University. The subject of the testing was, at the time, higi's existing production mobile app as well as a higi-fidelity mobile app prototype which focused on new gamification functionality. The primary intent of this test was to determine current users’ behavior, attitudes, and expectations for higi’s mobile offerings.
This usability testing was conducted during the week of November 3rd, 2014 at the Lincoln Park Whole Foods
Participant recruitment occurred at the Lincoln Park Whole Foods, immediately after the user had finished checking into or engaging with a Station.
The high-fidelity mobile app prototype designs and insights from the higi mobile app usability test informed the higi iOS and Android 2.1 gamification release. Without this user research, our team would not have been aware of the Find a Station interaction issues or the confusion around the introduction of the higi incentive platform to mobile users. This user research provided our mobile team with a better understanding of the user's problems and informed my decision to prioritize Find a Station functionality enhancements and to shore up the value prop during the mobile walkthrough experience.