Exploring Facebook's Future Product Portfolio
With the Facebook Academy design, I set out to explore what the future of Facebook's product portfolio might look like as Mark Zuckerberg drives Facebook towards a more global community. The thesis driving my design exploration was that just as the original iteration of Facebook was modeled after and then eventually displaced collegiate face book directories and yearbooks, Academy would be a successful addition to the Facebook product portfolio because it would retrieve an artifact that allows students to better understand their fellow students through the aggregation and limited publication of basic personal, course and contact information.
Will Assembly revive the mini-feed?
Wireframing for Assembly invisible mobile app
Facebook goes back to it's roots with the mini-feed in Assembly
Marketing page for academy app
I opted to craft a fictional marketing page for the Assembly app. I was drawn to Facebook's product marketing template and thought it afforded me a means to introduce the app, communicate its consumer value proposition (at times in jest), and introduce the problem statement a user / market perspective. An added benefit was being in the headspace of creating marketing collateral made it easier to consider the impact this imaginary application would have on users and the culture.