As the product lead for higi's direct to user communication, content curation and distribution, and ad creation and distribution, I lead a cross-functional team that focuses on all of the media and messaging that exists on our platform. Together we design, build, test, launch and iterate on solutions that meet a variety of stakeholder objectives. Ideally, my time is spent focusing on and prioritizing problems that help the most people and have the greatest impact towards higi's business success. Prioritization can not happen without a deep understanding the problems our team and company are facing. By working directly with our UX, data science, research, support, sales, and marketing teams I am able to better understand, prioritize, and communicate what problems our consumers and customers face to my product development team and how these problems fit into our team's product roadmap and our company's product portfolio.
Prior to being the product lead for our media and messaging product team, I was the lead product manager for our native iOS and Android app. While in that role I brought to market our first Android app while focusing on adding additional utility to our native apps in order to drive increased mobile usage. Additionally, I PM'd our kiosk platform as we grew our fleet of stations from less than 2,000 locations to nearly 9,000. In addition to my product related roles, I've been asked to fulfill business development, support, and marketing roles as higi grew from fledgling startup to the largest health screening ecosystem in North America. Throughout each role, I've ensured that the results of my work positively impacted my colleagues, our consumers, and higi's partners and stakeholders.
Major Accomplishments:
- Successfully brought to market higi Station health kiosk and software to 11,000+ grocery stores and pharmacies, achieving over 5 million registered accounts and 212+ million tests completed
- Brought to market initial higi Android application and grew our native mobile applications to nearly 200,000 downloads since 2014
- Played a key strategic role in defining, designing, and launching higi's health engagement platform for a major partner and eventually a direct to consumer rollout
- Facilitated higi's monetization efforts by expanding our advertising offering and optimizing the workflows within our proprietary ad platform
- Launched multiple products including: feed service, chatter service, survey service, notification service, proprietary content management system, native activity tracker, and offline station biometrics capture
- Evaluated the service coordination provided by a real estate non-profit organization through quantitative analysis
- Collected data through community site lists, staff and resident interviews, pre-interview surveys, and focus groups
- Data findings and subsequent analysis was essential in developing the change management go-forward strategy for client
- Responsible for crafting and editing the data analysis and visualization sections of the change management go-forward strategy strategy report
- Performed analysis of clients' existing insurance programs to better inform the binding of appropriate coverage for new and current small to medium sized FINPRO clients
- Obtain quotes from carriers, negotiated and bound appropriate coverage for existing FINPRO clients
- Generated pre and post program renewal analytics and metrics for use in client evaluation
- Acted in a peer mentorship capacity to a specified Marsh summer intern
Risk Analyst
Marsh
Chicago, IL
02.2009 - 04.2011
- DePaul University, Chicago, IL, M.A. in New Media Studies, 2018
- Illinois State University, Normal, IL - B.S. in Marketing & Insurance, 2009
- Scrum Alliance - Certified Scrum Product Owner, 2017
Education & Certification
Relevant Graduate Courses:
- Designing for Mobile
- New Media, Old Media
- Text and Image Design
- Communication and Technology
- Decisions in Marketing Management
- Design Rhetorics
- Usability Theory and Practice
Technical Experience
Native mobile development
Mailchimp and Mandril
JIRA
Sketch
Wordpress
Proficiencies
Agile Software Development
User Experience Design
Digital Media
Business Intelligence
Human Experience Design